Blog 4: Epic Fail by Cards Against Humanity

This year, a Superbowl ad cost more than $5 million for a 30 second segment. The price is constantly rising, just like the audience expectations. It seems like everyone was pretty disappointed in this year's ads, myself included. But, there's one ad in particular that has generated quite a lot of buzz because of how incredibly strange it was. Yes, I'm referring to Cards Against Humanity's super weird ad featuring a potato with the word "ADVERTISEMENT" written on it.



The entire 30 second ad featured the picture above. There was no music, no other picture, no movement, just simply the potato sitting on the screen for a very long 30 seconds. This very strange ad left many people guessing at what brand/product/company the advertisement was even featuring. Cards Against Humanity is known for being out-of-the-box, but this idea was too far-fetched and they are now going out of business due to bankruptcy. The company has admitted that this advertisement was a huge failure and they had many regrets.

However, I think the ad was surprisingly successful. People are talking about this ad much more than many others, which is a main goal of advertising. There's no doubt that dialogue was created by this ad, mostly because people were trying to figure out the background of this ad and the brand behind it.