To start, Royal Dutch Airlines understands the importance of social media to customer satisfaction. Airlines are known for receiving tons of customer engagement on social media, especially negative responses to flight problems. The header of Royal Dutch Airlines' twitter page has an estimated response time that is updated every 5 minutes - very impressive. This is a company that understands the immediate response that customers now demand from businesses.
Next, we have Always, who is standing up for a cause they care about. They've started the #LikeAGirl campaign, advocating for gender equality. Always risked losing some of their clientele with this campaign, but that didn't stop them from pushing for a cause that is important to them. To me, this campaign shows Always' dedication to their customers and empowering them to be their true selves no matter what. #LikeAGirl sends an incredibly important message to girls all over the world and Always definitely got it right with this one.
Last but not least, there's Denny's. I would never expect Denny's to have a great social media presence, but they've proven me wrong. Denny's is now using social media to attract a younger demographic by posting untraditional, different content. They are embracing the weird and posting funny/silly videos, pictures, etc. that don't necessarily relate to or mention the Denny's brand. This lack of Denny's branding is what is attracting younger people because they aren't just pushing their brand on consumers like many other businesses are. They posted a video to their Twitter that literally just shows a teenage boy wearing "pancake shoes", but the younger age demographic relates to these posts and finds them funny. So, way to go Denny's!
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